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January 21, 2022

4 Reasons Why You Need to Enable HTTPS on Your WordPress Website

Affiliate Disclaimer: This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you.

Having a WordPress website that uses HTTPS is critical to the security, longevity, and profitability of your site.

Those who are still using HTTP will be left in the dust while those who made the switch to HTTPS will thrive.

If you are unclear about the differences between HTTP vs HTTPS you can read an article where I broke down the major differences between the two. You can read it here.

If you are running your website on WordPress then you certainly need to enable HTTPS ASAP.

In this blog post, I will give you 4 reasons why you need to enable HTTPS on your WordPress website.

After you are finished reading, contact your web hosting provider to get instructions on how to obtain an SSL certificate (it’s needed to enable HTTPS), and also how to make the switch correctly and safely.

So without further ado, let’s begin.

More Trustworthy

Having HTTPS enabled on your WordPress site will signal to users that your site is trustworthy and legit.

When your site is HTTPS enabled, there is usually a locked padlock in the browser bar. Something like this.

If your site is still on HTTP, you will more than likely see an unlocked padlock and a warning that might say “not secure”. This is signals to the user that it is unsafe and that you should proceed with caution.

And no one in their right mind is going to trust a website that is unsafe.

More Secure

Having HTTPS enabled on your WordPress site will make sending & receiving data, making transactions, storing customer information on your website much more secure.

HTTPS encrypts data by using random characters, so when information is being transferred from the web browser to a web server, hackers won’t be able to view or steal sensitive information.

HTTP sends data using plain text, so it takes nothing for a cybercriminal to get ahold of information and use it maliciously.

A more secure site will be a deterrent for cybercriminals and other bad actors. Also if your web hosting provider sees that your site is unsecured and poses a risk, they make take it offline until you make the switch to HTTPS.

Increase Search Engine Rankings

Little do people know that search engines favor websites that are HTTPS enabled.

Search engines such as Google, love websites that use HTTPS and is safe for visitors.

So as a reward, search engines will push your site up in the search results, while those sites still using HTTP will be pushed down.

More Leads and Conversions

Having a secure site with HTTPS enabled will bring you many more leads and conversions than one with HTTP.

Customers and visitors only do business on sites they can trust. When a visitor sees the locked padlock in the browser bar, they will feel confident that they can submit their sensitive information such as an email address, home address, credit card details, etc without it being compromised.

More leads and conversions will mean more sales, which will ultimately make your online business more profitable.

Security is paramount, so don’t take it lightly. Once visitors feel comfortable with your website, they will stay, give you their information, buy your products and share it with their friends.

That’s all for now folks. I hope this article has convinced you to make the switch to HTTPS if you have not done so already.

Let me know your thoughts in the comment section below, and I will see you next time!

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Mike


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